I am in agreement with the vast majority of views on this. I should say though that I am not suggesting a premature fully-fledged campaign before MF is geared up to deal with the response etc.
I am not sure of the exact numbers of the 668 individual investors who invested in R1 and then went on to invest in R2. But, there is a ballpark figure of towards 1000 investors, who have shown their commitment, understanding, excitement about the product & aspirations for the future of MF. There are also a gathering number of committed clients, and I would be keen to wring more business out of these areas at very low cost.
As a personal example, I would be keen to get my two sons involved in MF Portfolio investment, particularly due to their young age and the compounding performance effects of the MF Portfolios over time. In terms of likely interest, they both have IT degrees & work for big IT companies, they have also started investing & buying shares in companies. Potentially interested I would say, but would they respond to a referral by me? I really don’t think so, but they would respond to an MF Gift token heading in their direction. They would immediately tune in to the daily performance bulletins and hopefully spark and build interest in the performance dynamics of MF that would then take over. It would only take an e-mail notification to me of a Gift Token type product & I would take up 2 and possibly 4 of them.
When there was a lengthy queue to open a Monzo current account, Monzo came up with Golden Tickets for investors to make a referral and gave them a priority in the Current Account queue. This might be worth considering in some form, if or when MF develops product queues. Also, quite a few of you will be aware that MoneyDashboard are rewarding referrals with shares in the company. This could work really well in terms of cost/referral, particularly in the investment sector, so it’s progress will be worth watching.