More of a question than an answer. But, if I am looking at the MF website for the very first time, what shouts at me & captures my interest?
Certainly, the quality & feel of the website (in progress), the ground-breaking advanced scientific approach, extraordinary rates of return, a prospectively key-player in the democratisation of investment, the World First concepts of pooled portfolios & an entry point of £10. Essentially, MF looks to be the embodiment of investment concepts that I always considered would be out of my reach as a “small investor.” The MF site has numerous Key Selling Points (KSP’s) that will tempt me towards making a decision.
On the other hand say, a sophisticated, institutional, or High Net Worth (HNW) investor looks at the site for the first time, and they are persuaded initially to invest a relatively token amount of funds to test out the MF portfolios & whether they work for them. They are then sufficiently satisfied after 5-6 months, to decide that they are going to invest much more substantially in the MF portfolios.
Investing millions or billions, they are going to contact MF at CEO level, they will presumably be able to negotiate the management fees, but is there anything else that they will expect and will incentivise them & effectively “differentiate” the MF offering in their eyes? For example, as MF grows, at what level of investment might they be allocated a named MF client relationship manager?
Some of these big investors may see democratisation of investment as an erosion of their traditional negotiating position, standing and rights, or is the pace of change now such that they will be faced with no choice other than to embrace the dynamics of a rapidly changing market-place & equal treatment with all other investors?